When designing your web page, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.
A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 – 20 results. Most of the time, they’ll find what they’re looking for in the first 10 results. The percentage of clicks is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.
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